Lifecycle Marketing copywriter (crm)

Skyscanner

Edinburgh, United Kingdom
On-site
User-centred mindset
Customer journey content
Personalised interactions
As the Lifecycle Marketing Copywriter (CRM), you’ll bring a user-centred mindset into the world of CRM—where copy meets customer journeys and every word earns its seat

Job Summary

  • As the Lifecycle Marketing Copywriter (CRM), you’ll bring a user-centred mindset into the world of CRM—where copy meets customer journeys and every word earns its seat.
  • You’ll play a key role in driving personalised interactions, helping us go beyond search to create smarter, more tailored experiences that feel like we just get it.
  • Ultimately, you’ll be a key player in driving engagement, loyalty and long-term value, using smart content and a test-and-learn mindset to keep improving the traveller experience at every step.

Matching Summary

As the Lifecycle Marketing Copywriter (CRM), you’ll bring a user-centred mindset into the world of CRM—where copy meets customer journeys and every word earns its seat.

Skills & Requirements

Must-have

  • User-centred mindset
  • Customer journey content
  • Personalised interactions
  • AI amplification of expertise
  • Test and learn mindset
  • Tone of voice championing

Nice-to-have

  • Globally aware content
  • Conversion-savvy approach

Key Requirements

  • Mature marketing copywriting experience
  • Digital product environments experience
  • Content design principles understanding
  • CRM channels experience (email, push, in-app)
  • AI and automation curiosity

Work Rights

Not specified

Tailored Resume

Cover Letter