Crm Manager: Loyalty And Customer Journeys

Royal London

Birmingham, United Kingdom
On-site
Design and execute member communications
Own crm and marketing automation platforms
Translate loyalty mechanics into customer journeys
Design, execute, and optimise end-to-end member communications for our global loyalty programme

Job Summary

  • Design, execute, and optimise end-to-end member communications for our global loyalty programme.
  • Own the execution of member communications across email, push, and SMS channels, ensuring messaging is timely, personalised, and aligned with brand standards.
  • Special rates on Leonardo Hotel rooms across the UK & Europe and a company-wide recognition scheme are among the perks.

Matching Summary

Design, execute, and optimise end-to-end member communications for our global loyalty programme.

Skills & Requirements

Must-have

  • Design and execute member communications
  • Own CRM and marketing automation platforms
  • Translate loyalty mechanics into customer journeys
  • Monitor CRM performance metrics
  • Collaborate with cross-functional teams

Nice-to-have

  • Proactive and detail-oriented
  • Fast-paced evolving environment
  • Global loyalty program evolution

Key Requirements

  • 3+ years in CRM, loyalty, or lifecycle marketing
  • Hands-on CRM platform experience
  • Knowledge of GDPR and PECR regulations
  • Ability to build performance dashboards

Work Rights

Not specified

Tailored Resume

Cover Letter