As a Digital Asset Manager, you will own the ongoing optimisation engine for how partner content is distributed and surfaced across Canva
Job Summary
As a Digital Asset Manager, you will own the ongoing optimisation engine for how partner content is distributed and surfaced across Canva.
This role is primarily focused on continuous optimisation to ensure the right content is elevated by researching user intent, identifying high-value discovery moments, running tests, and tracking performance.
You will lead broader promotional activity for key partner moments, content drops and launches, working across multiple teams to align messaging, creative assets, and launch content across Canva surfaces.
Matching Summary
As a Digital Asset Manager, you will own the ongoing optimisation engine for how partner content is distributed and surfaced across Canva.
Skills & Requirements
Must-have
Digital Asset Management
Content Optimization Engine
Experimentation Pipeline Management
Performance Tracking and Insights
Cross-functional Collaboration
Promotional Activity Coordination
Nice-to-have
Strategic and Curious Mindset
Comfortable with Ambiguity
Pragmatic Experimentation Approach
Interest in Creative Ecosystems
AI Tool Adoption
Key Requirements
Several years of experience in content strategy or related roles
Track record of running optimisation programs
Analytical comfort with data tools
Operational excellence in tracking and stakeholder management
Confident communicator
Ability to translate data insights into content strategy