Senior Brand Manager, Digital & Brand Experience - U.s. Aveeno

Kenvue

Summit, New Jersey, United States
Base: $153,850.00 - $217,200.00; bonus/equity: not...
Hybrid
Digital brand experience strategy
Omnichannel consumer journeys
Integrated communications campaign execution
Kenvue is seeking a Senior Brand Manager for Digital & Brand Experience for its Aveeno brand, focusing on enhancing consumer engagement through digital channels. The ideal candidate should have significant experience in digital marketing and brand management, with a strong emphasis on leadership and strategic execution

Job Summary

  • The Senior Brand Manager is responsible for defining and delivering a seamless, compelling consumer experience across digital, influencer, owned, and eCommerce environments for Aveeno U.S.
  • This role oversees Omnimarketing, Advocacy & Owned Channels and Digital Experience, serving as the connector across U.S. Category Teams, Global Marketing and agencies.
  • The position offers a competitive annual base salary range of $153,850.00 - $217,200.00, a competitive benefit package, and learning & development opportunities.

Matching Summary

Match Score: 85

Kenvue is seeking a Senior Brand Manager for Digital & Brand Experience for its Aveeno brand, focusing on enhancing consumer engagement through digital channels. The ideal candidate should have significant experience in digital marketing and brand management, with a strong emphasis on leadership and strategic execution.

Salary

Base: $153,850.00 - $217,200.00; Bonus/Equity: Not specified; Benefits: Competitive Benefit Package

Skills & Requirements

Must-have

  • Digital brand experience strategy
  • Omnichannel consumer journeys
  • Integrated communications campaign execution
  • Influencer strategy and social media
  • eCommerce and CRM management
  • Agency management experience

Nice-to-have

  • Consumer-first mindset
  • Talent developer with growth mindset
  • Bias for action and operational excellence
  • Skincare/dermo experience

Key Requirements

  • Bachelor's degree required
  • 7-10+ years experience
  • Experience leading teams and developing managers
  • CPG experience strongly preferred

Work Rights

Not specified

Tailored Resume

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