Director, Media, Romania

Coca-Cola HBC AG

Bucharest, Romania
8-12 years media experience
Fmcg/cpg background required
Full funnel planning expertise
This role leads the end-to-end media, digital, and connections strategy for Romania across all Coca-Cola brands

Job Summary

  • This role leads the end-to-end media, digital, and connections strategy for Romania across all Coca-Cola brands.
  • The position requires translating global frameworks into locally relevant plans while ensuring strong integration with brand strategies.
  • Candidates will manage media-related DME within guardrails and drive a culture of testing, learning, and continuous optimization.

Matching Summary

This role leads the end-to-end media, digital, and connections strategy for Romania across all Coca-Cola brands.

Skills & Requirements

Must-have

  • 8-12 years media experience
  • FMCG/CPG background required
  • Full funnel planning expertise
  • Digital and social leadership
  • Data-driven measurement frameworks

Nice-to-have

  • Bottler/franchise system experience
  • Fluent Romanian language skills
  • Matrixed environment collaboration
  • Influencer strategy knowledge
  • High performance culture building

Key Requirements

  • Bachelor's degree required
  • 8-12 years progressive experience
  • FMCG/CPG media strategy delivery
  • English fluency required
  • Romanian language preferred

Work Rights

Not specified

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