Customer & Channel Marketing Lead: Cars Iws

BP Retail UK

Mumbai, India
Not specified; not specified; life + health insura...
Fully remote
10+ years sales marketing experience
Independent workshop channel expertise
D2c demand generation execution
The role focuses on establishing a differentiated channel offer for Castrol in the independent workshop space to drive brand delivery

Job Summary

  • The role focuses on establishing a differentiated channel offer for Castrol in the independent workshop space to drive brand delivery.
  • Candidates must implement consumer acquisition journeys from awareness to repeat usage through performance marketing and digital touch-points.
  • The position offers a fast-paced learning environment with benefits including life insurance, medical care packages, and development opportunities.

Matching Summary

The role focuses on establishing a differentiated channel offer for Castrol in the independent workshop space to drive brand delivery.

Salary

Not specified; Not specified; Life and health insurance, medical care package

Skills & Requirements

Must-have

  • 10+ years sales marketing experience
  • Independent Workshop channel expertise
  • D2C demand generation execution
  • Performance marketing and funnels
  • Digital CRM communication strategies

Nice-to-have

  • Experience in automotive service sectors
  • Agency management capabilities
  • Strong consumer insight translation
  • Collaborative spirit and innovation
  • Multi-tasking execution discipline

Key Requirements

  • University degree in Sales and Marketing
  • 10+ years of experience in sales or marketing
  • Hands-on experience with digital partners

Work Rights

Not specified

Tailored Resume

Cover Letter