Marketing Lead

tombola

Ceuta, Spain
On-site
Lifecycle marketing experience in online gambling
Free game strategy development and optimization
A/b testing and experimentation methodologies
Tombola is seeking a Marketing Lead to enhance player retention and engagement through personalized loyalty initiatives in the online gambling sector. The role involves collaborating with cross-functional teams to develop data-driven campaigns and strategies that maximize player retention and free game adoption

Job Summary

  • This role is responsible for evolving acquisition and retention campaigns that directly impact player retention and multi-product engagement.
  • You will lead the ongoing development of the Free Game strategy by analyzing player data to identify effective use across lifecycle stages.
  • The position requires working collaboratively with cross-functional teams including CRM, Acquisition, Product, and Performance to deliver data-led campaigns.

Matching Summary

Match Score: 85

Tombola is seeking a Marketing Lead to enhance player retention and engagement through personalized loyalty initiatives in the online gambling sector. The role involves collaborating with cross-functional teams to develop data-driven campaigns and strategies that maximize player retention and free game adoption.

Skills & Requirements

Must-have

  • Lifecycle marketing experience in online gambling
  • Free game strategy development and optimization
  • A/B testing and experimentation methodologies
  • Data-led decision making with analytics tools
  • Cross-functional collaboration with CRM teams

Nice-to-have

  • Strong project management skills for multiple campaigns
  • Clear communication of insights to stakeholders
  • Proactive problem solving approach
  • Understanding of emerging industry trends

Key Requirements

  • Proven experience within online gambling or gaming sector
  • Experience developing promotional or bonus mechanics
  • Ability to interpret player behavior and translate into strategies

Work Rights

Not specified

Tailored Resume

Cover Letter