Hcp engagement and audience segmentation expertise
This role leads the development of integrated media strategies spanning paid, owned, and earned channels tailored to HCPs and patients
Job Summary
This role leads the development of integrated media strategies spanning paid, owned, and earned channels tailored to HCPs and patients.
The incumbent must ensure all media initiatives are insight-driven, compliant with pharmaceutical regulations, and aligned with business imperatives.
Responsibilities include managing a team of four professionals while collaborating across brand, medical, and commercial teams to drive EPD growth targets.
Matching Summary
This role leads the development of integrated media strategies spanning paid, owned, and earned channels tailored to HCPs and patients.
Skills & Requirements
Must-have
12-14 years strategic media planning experience
Integrated paid owned earned channel strategy
HCP engagement and audience segmentation expertise
Pharmaceutical regulatory compliance knowledge
Media agency management and vendor oversight
Nice-to-have
Experience in complex matrixed organizations
Ability to build scalable media capabilities
Fostering culture of innovation and accountability
Monitoring emerging healthcare media technologies
Key Requirements
BA or master's degree in Marketing, Media, or Communications
12-14 years of strategic experience in media planning
Prior exposure to pharmaceutical or healthcare industry preferred
Strong understanding of pharma compliance frameworks