Execute communication campaigns and marketing programs
Brand demand forecast and a&p spending management
Develop marketing strategies and plans for the assigned brand to enhance brand equity, increase market share and achieve brand business target
Job Summary
Develop marketing strategies and plans for the assigned brand to enhance brand equity, increase market share and achieve brand business target.
Execute and deliver communication campaigns and marketing programs, closely follow up the program result and continuously seek improvement.
Accountable for regular brand operation works, including brand demand forecast, A&P spending management, and support/synergize with cross-function teams.
Matching Summary
Develop marketing strategies and plans for the assigned brand to enhance brand equity, increase market share and achieve brand business target.
Skills & Requirements
Must-have
Develop marketing strategies and plans
Execute communication campaigns and marketing programs
Brand demand forecast and A&P spending management
Collaborate with cross-function teams
Monitor market trends and competitor activities
Brand performance tracking and analysis
Nice-to-have
Work independently and creatively
Strong entrepreneurship and ownership
Result driven and accountability
Learning agility and teamwork
Digital marketing experience
Key Requirements
At least 8 years working experience in brand marketing in MNC
Experience in consumer healthcare, food or nutrition industry