Head Of Marketing (m/w/d) - Remote (germany-based)
Next Lotto Impressum Datenschutz
Konstanz, Germany
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App-first scale-up experience
Brandformance strategy
Mmm/incrementality expertise
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Next Lotto is seeking a Head of Marketing based in Germany, who will drive the marketing vision and strategy for their app-first business, targeting significant user growth. The ideal candidate will possess extensive experience in performance marketing within a scale-up environment and demonstrate strong leadership capabilities.
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Job Summary
Define and lead our marketing vision and Brandformance strategy for an app-first scale-up, ensuring brand building and performance growth mutually reinforce each other.
Take ownership of the 'Truth System' for MMM/Incrementality/Experiments, deciding which signals to trust and what actions to take, and ensure programmatic/CTV is integrated with marketing science.
Receive a competitive salary, 30 vacation days, a generous training budget, and an innovative benefits program in a modern, inspiring work environment.
Matching Summary
Match Score: 75
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Next Lotto is seeking a Head of Marketing based in Germany, who will drive the marketing vision and strategy for their app-first business, targeting significant user growth. The ideal candidate will possess extensive experience in performance marketing within a scale-up environment and demonstrate strong leadership capabilities.
**
Skills & Requirements
Must-have
app-first scale-up experience
Brandformance strategy
MMM/Incrementality expertise
Programmatic/CTV leadership
People leadership
Executive communication
Nice-to-have
High-velocity testing culture
Data/AI cross-functional leadership
Ownership and high standards
Low ego and empowering leadership
Key Requirements
8-12+ years in app-first, performance-driven marketing
Experience in a comparable scale-up stage
App growth depth
Measurement leadership
Upper funnel and programmatic experience
People leadership experience
Executive-level presentation experience
Degree in Business/Economics/Marketing/Analytics/Engineering