The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census
Job Summary
The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census.
The incumbent must ensure all information release policies comply with current Privacy Rules and Regulations while maintaining confidentiality of resident care information.
This position requires preparing a departmental operating budget, serving on various committees, and acting as a liaison with families, residents, and community leaders.
Matching Summary
The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census.
Skills & Requirements
Must-have
Bachelor's Degree or equivalent experience
5 years healthcare marketing experience
HIPAA and privacy regulation compliance
Public relations program development
Budget preparation and resource allocation
Community liaison and media relations
Nice-to-have
Creative support for resident activities
Emergency public relations management
Internal communications strategy
Customer satisfaction survey implementation
Positive workplace atmosphere creation
Key Requirements
Bachelor's Degree from accredited college/university
Five years experience in healthcare marketing/public relations