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iHerb is seeking a Marketing Analyst for its CRM and retention marketing team in Irvine, focusing on data-driven insights to enhance customer engagement and retention strategies. The ideal candidate should possess strong analytical skills, advanced SQL knowledge, and experience in e-commerce marketing analytics.
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Job Summary
The Marketing Analyst, CRM & Retention will play a key role in providing the insights, reporting, and analytical rigor that power iHerb’s customer relationship marketing programs.
This role is less about creating reports and dashboards, and more about mining our vast treasure trove of data (29 years, 180 countries, over 40 million customers across 60K products).
Analyze performance of CRM campaigns and lifecycle programs to identify drivers of engagement, conversion, and retention.
Matching Summary
Match Score: 75
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iHerb is seeking a Marketing Analyst for its CRM and retention marketing team in Irvine, focusing on data-driven insights to enhance customer engagement and retention strategies. The ideal candidate should possess strong analytical skills, advanced SQL knowledge, and experience in e-commerce marketing analytics.
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Salary
$54,063 - $115,000 USD
Skills & Requirements
Must-have
Advanced SQL knowledge
Google Analytics familiarity
Excel and Google Sheets proficiency
Digital marketing and CRM metrics understanding
Data analysis and visualization tools
Nice-to-have
Curious and detail-oriented mindset
Passion for improving customer experience
Relentless drive and curious mind
Knowledge of Python or R for advanced analytics
Key Requirements
Bachelor’s degree in Analytics, Marketing, Statistics, Economics, or related quantitative field
3+ years of experience in marketing analytics, CRM, or retention in an e-commerce or DTC environment
Proficiency in data analysis and visualization tools (e.g., SQL, Tableau, Power BI, or Looker)
Strong Excel/Google Sheets skills and comfort working with large datasets
Understanding of digital marketing and CRM metrics (opt-in rates, CTR, CVR, churn, LTV, CAC, etc.)