Base: $109,000—$135,000 cad; bonus/equity: not spe...
On-site
Full-funnel measurement strategy
Marketing mix modeling (mmm)
Incrementality testing roadmap
Support the development of a unified measurement framework that evaluates paid, earned, and owned performance across all stages of the customer journey
Job Summary
Support the development of a unified measurement framework that evaluates paid, earned, and owned performance across all stages of the customer journey.
Lead the execution and interpretation of Marketing Mix Models (MMM) and design a robust Incrementality Testing roadmap.
Design and manage a comprehensive Brand Scorecard or Brand Index that synthesizes survey data with behavioral & site data to track brand health over time.
Matching Summary
Support the development of a unified measurement framework that evaluates paid, earned, and owned performance across all stages of the customer journey.
Salary
Base: $109,000—$135,000 CAD; Bonus/Equity: Not specified; Benefits: Health and welfare benefits including paid leave