Job Summary

• Lead the creation and execution of the comprehensive DTC roadmap for the Outdoor Performance platform, positioning the company’s performance brands with clarity and distinction for both existing and new audiences through elevated, insight-driven digital experiences.
• Drive accountability for the DTC P&L in partnership with finance leaders, guiding budgeting, forecasting, and performance management to meet or exceed revenue, margin, and profit goals.
• Create compelling, high-retention digital experiences that strengthen consumer engagement and loyalty—encompassing UX/UI design, content development, creative execution, email/SMS, paid social, CRM, analytics, operations, IT infrastructure, and product assortment strategy.

Matching Summary

Salary

Annual Salary: $180,000.00 - $200,000.00; Bonus/Equity: Not specified; Benefits: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts

Skills & Requirements

Key Requirements

• 8-10+ years DTC/eCommerce/digital marketing leadership
• Proven multi-brand DTC growth success
• Strong financial and analytical acumen
• Experience leading digital teams
• Deep understanding of eCommerce platforms and tools
• Bachelor's degree or equivalent experience

Work Rights