Social Media Lead

Are Media Pty Ltd

Sydney, AU
On-site
7+ years social media strategy experience
Digital publishing or media environment background
Platform-specific strategy development
This pivotal role leads the group-wide social media strategy across a diverse portfolio of leading Australian media brands

Job Summary

  • This pivotal role leads the group-wide social media strategy across a diverse portfolio of leading Australian media brands.
  • The company offers excellent people programs including volunteering leave, inclusive parental leave, and access to the Are Media Learning Academy.
  • You will act as a trusted advisor to brand editors and executives, ensuring social strategy drives measurable audience growth and revenue.

Matching Summary

This pivotal role leads the group-wide social media strategy across a diverse portfolio of leading Australian media brands.

Skills & Requirements

Must-have

  • 7+ years social media strategy experience
  • Digital publishing or media environment background
  • Platform-specific strategy development
  • Senior stakeholder influence and presentation skills
  • Analytics tools knowledge (Sprout, CrowdTangle)
  • Commercial acumen for business KPIs

Nice-to-have

  • Experience with AI-generated content experimentation
  • Change management and upskilling cross-functional teams
  • Collaboration with external platform partners like Meta
  • Strong storytelling abilities for data insights
  • Innovation in new formats and emerging platforms

Key Requirements

  • 7+ years experience in social media strategy
  • Proven success in digital publishing or media
  • Deep knowledge of social analytics tools

Work Rights

Not specified

Tailored Resume

Cover Letter