Director, Digital Marketing

The Ohio State University

Columbus, Ohio, US
Digital marketing strategy
Email marketing strategy
Website and app optimization
This position serves as a key leader in shaping the department’s digital fan engagement ecosystem and aligning website, mobile app, email, texting, and digital advertising efforts with departmental brand, ticketing, and revenue objectives

Job Summary

  • This position serves as a key leader in shaping the department’s digital fan engagement ecosystem and aligning website, mobile app, email, texting, and digital advertising efforts with departmental brand, ticketing, and revenue objectives.
  • The Director oversees the strategy, user experience, and ongoing optimization of the athletics website and mobile app, ensuring accurate content updates, strong functionality, accessibility compliance, and alignment with brand standards.
  • The Director will establish reporting frameworks, dashboards, and key performance indicators; evaluate campaign effectiveness; and make data-informed recommendations related to content, segmentation, media spend, and user journey optimization.

Matching Summary

This position serves as a key leader in shaping the department’s digital fan engagement ecosystem and aligning website, mobile app, email, texting, and digital advertising efforts with departmental brand, ticketing, and revenue objectives.

Skills & Requirements

Must-have

  • digital marketing strategy
  • email marketing strategy
  • website and app optimization
  • digital advertising planning
  • fan engagement ecosystem
  • data-informed recommendations

Nice-to-have

  • creativity and innovation
  • fast-paced environment
  • collaborative partner

Key Requirements

  • 4 years of relevant experience
  • Bachelor's degree or equivalent experience
  • Demonstrated experience developing and executing integrated digital campaigns

Work Rights

Not specified

Tailored Resume

Cover Letter