Pfizer is seeking a Senior Customer Strategy Manager with expertise in patient-centric marketing strategies to enhance brand growth and market share. The role demands a strong analytical background and experience in the pharmaceutical industry, particularly in patient engagement and chronic disease areas
Job Summary
The Customer Strategy Manager will develop comprehensive patient-centric marketing strategies aligned with brand objectives.
Responsibilities include designing integrated patient marketing campaigns across multiple channels and managing digital initiatives.
The role requires translating market insights into actionable plans to drive brand growth and market share.
Matching Summary
Match Score: 85
Pfizer is seeking a Senior Customer Strategy Manager with expertise in patient-centric marketing strategies to enhance brand growth and market share. The role demands a strong analytical background and experience in the pharmaceutical industry, particularly in patient engagement and chronic disease areas.
Skills & Requirements
Must-have
Patient journey mapping expertise
Market analytics and segmentation
Integrated multi-channel campaign management
Digital marketing and content strategy
KPI establishment and ROI analysis
Nice-to-have
Experience in chronic disease areas
Consumer marketing background
Internet platform experience
Social media platform expertise
Strong data translation skills
Key Requirements
Bachelor's degree in Life Sciences or related field
5 years pharmaceutical industry experience
3 years consumer marketing or social media experience
Strong analytical skills for data-to-strategy conversion