The Growth and Platform Management Specialist at SPH Media Limited is responsible for enhancing digital audience engagement through strategic content management and data-driven initiatives. The role blends editorial judgment with technical skills to optimize content distribution and foster loyalty among readers
Job Summary
This hybrid role combines strategic design with daily execution to transform casual readers into a loyal community.
The specialist will manage homepage curation, optimize content distribution via newsletters and push notifications, and implement recirculation strategies.
Candidates must possess strong editorial judgment and the ability to translate data insights into actionable content strategies.
Matching Summary
Match Score: 85
The Growth and Platform Management Specialist at SPH Media Limited is responsible for enhancing digital audience engagement through strategic content management and data-driven initiatives. The role blends editorial judgment with technical skills to optimize content distribution and foster loyalty among readers.
Skills & Requirements
Must-have
3-5 years digital content experience
CMS and publishing tools proficiency
SEO and keyword management skills
Data-driven editorial judgment
Newsletter and push notification management
Nice-to-have
Generative Engine Optimization (GEO) knowledge
AI tool integration for workflows
Cross-functional collaboration under pressure
Subscription team initiative support
Key Requirements
3–5 years in media organization digital role
Exceptional editorial judgment and copywriting skills