Group Head - Programmatic

WPP Media

Mumbai, India
On-site
Programmatic media buying expertise
Data-driven advertising strategies
Automation at scale implementation
The role focuses on transforming the agency's digital media buying from manual insertion orders to data and technology-driven processes to generate higher ROI

Job Summary

  • The role focuses on transforming the agency's digital media buying from manual insertion orders to data and technology-driven processes to generate higher ROI.
  • You will be responsible for driving the shift towards programmatic advertising across all publishers and vendors while working with cross-functional teams.
  • Success involves establishing thought leadership, securing strategic wins for key clients, and ensuring a coordinated operation with the wider business.

Matching Summary

The role focuses on transforming the agency's digital media buying from manual insertion orders to data and technology-driven processes to generate higher ROI.

Skills & Requirements

Must-have

  • Programmatic media buying expertise
  • Data-driven advertising strategies
  • Automation at scale implementation
  • Cross-functional team leadership
  • Business proposal development

Nice-to-have

  • Thought leadership in industry trends
  • Creative personalization experience
  • Client relationship cultivation
  • Agentic marketing platform knowledge
  • Strategic win generation

Key Requirements

  • Experience in programmatic media buying
  • Leadership of digital transformation initiatives
  • Ability to lead group pitches and proposals
  • Deep awareness of programmatic platforms

Work Rights

Not specified

Tailored Resume

Cover Letter