The Associate Director, Marketing Analytics will leverage in-depth expertise in content performance measurement and marketing analytics to support major brands across J&J Innovative Medicine
Job Summary
The Associate Director, Marketing Analytics will leverage in-depth expertise in content performance measurement and marketing analytics to support major brands across J&J Innovative Medicine.
Responsibilities include establishing the approach to content measurement, owning measurement for key launches and campaigns, and evaluating asset performance by message, format, and channel.
This leader will be a strategic thought partner to Brand, Marketing, and Omnichannel leaders on creative effectiveness strategy and work closely with agencies and vendors on measurement best practices.
Matching Summary
The Associate Director, Marketing Analytics will leverage in-depth expertise in content performance measurement and marketing analytics to support major brands across J&J Innovative Medicine.
Skills & Requirements
Must-have
content performance measurement
marketing analytics framework
leading and lagging metrics
creative effectiveness assessment
paid, owned, CRM integration
attribution and experimentation
Nice-to-have
strategic thought partner
data storytelling abilities
collaborative approach
executive presence
innovative problem solver
Key Requirements
8+ years marketing or media experience
B.S. required
MS/MBA/PhD preferred
Proficient with media and digital performance data