Brand Strategy Manager

American Family Ventures

Toronto, Canada
Base: $97,000 - $121,000 cad; bonus/equity: eligib...
On-site
Execute brand across touch points
Deliver creative briefs
Uphold brand proposition
The role of the Sportsbook Brand manager will play a pivotal role in helping to execute our brand across all available touch points

Job Summary

  • The role of the Sportsbook Brand manager will play a pivotal role in helping to execute our brand across all available touch points.
  • This role will work alongside all marketing teams to ensure high quality execution upholding our brand proposition.
  • This is an impactful role that will help deliver the long-term strategic direction of our marketing in our drive to become America’s next iconic sports & gaming brand.

Matching Summary

The role of the Sportsbook Brand manager will play a pivotal role in helping to execute our brand across all available touch points.

Salary

Base: $97,000 - $121,000 CAD; Bonus/Equity: Eligible for short-term or long-term incentive compensation, including cash bonuses and stock program participation; Benefits: Extended medical, vision, and dental coverage; life insurance; disability insurance; retirement program with employer contributions; 12 holidays and two floating holidays; paid sick time

Skills & Requirements

Must-have

  • Execute brand across touch points
  • Deliver creative briefs
  • Uphold brand proposition
  • Work with marketing teams
  • Manage creative agency day-to-day

Nice-to-have

  • Experience in regulated industry
  • Knowledge of sports
  • Customer advocate in campaigns
  • Build internal brand of Sportsbook

Key Requirements

  • 5+ years of experience in brand, communications or marketing
  • Experience working on high quality brands in competitive markets
  • Experience applying traditional brand building skills in a growth & performance-oriented digital business
  • Ability to critically evaluate creative execution
  • Ability to deliver creative feedback effectively

Work Rights

Not specified

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