The Manager - Consumer Experience, Türkiye plays a key role in advancing Lilly Türkiye’s Disease State Education marketing capabilities and building the Lilly DSE brand across multiple therapeutic areas
Job Summary
The Manager - Consumer Experience, Türkiye plays a key role in advancing Lilly Türkiye’s Disease State Education marketing capabilities and building the Lilly DSE brand across multiple therapeutic areas.
This position focuses on developing and executing innovative consumer marketing and content strategies to drive brand recognition, engagement, and awareness through both digital and traditional channels.
The manager leads cross-functional teams internally and externally to create and implement data-driven, consumer-focused marketing strategies with continuous performance measurement and optimization.
Matching Summary
The Manager - Consumer Experience, Türkiye plays a key role in advancing Lilly Türkiye’s Disease State Education marketing capabilities and building the Lilly DSE brand across multiple therapeutic areas.
Skills & Requirements
Must-have
Consumer strategy development and execution
Cross-functional team leadership
Digital media execution
Creative agency management
Data-driven marketing optimization
Brand strategy and messaging alignment
Nice-to-have
Strong collaboration skills
Critical and strategic thinking
Marketing planning expertise
Social listening and consumer insights
Budget management and tradeoff decisions
Key Requirements
Minimum 5+ years relevant marketing experience
Experience in multinational FMCG environment
Proven cross-functional and cross-regional project leadership
Experience managing creative agencies and vendor partners