Ecrm Senior Specialist

dentsu Creative

Warsaw, Poland
On-site
Ecrm and marketing automation
Email, sms, push campaigns
A/b testing and analysis
Dentsu Creative is seeking a Senior eCRM Specialist in Warsaw, Poland, to lead audience segmentation, data analysis, and quality analytics to support marketing strategies. The ideal candidate should have extensive experience in eCRM and marketing automation, with a strong focus on campaign execution

Job Summary

  • The role involves leading audience group creation, data analysis, and providing qualitative analysis to support strategy and planning.
  • Responsibilities include end-to-end eCRM campaign execution, A/B testing, performance analysis, and collaboration with creative and client service teams.
  • The company offers a hybrid work model, professional development programs, wellness days, and a modern office environment with various benefits.

Matching Summary

Match Score: 85

Dentsu Creative is seeking a Senior eCRM Specialist in Warsaw, Poland, to lead audience segmentation, data analysis, and quality analytics to support marketing strategies. The ideal candidate should have extensive experience in eCRM and marketing automation, with a strong focus on campaign execution.

Skills & Requirements

Must-have

  • eCRM and marketing automation
  • email, SMS, push campaigns
  • A/B testing and analysis
  • customer data segmentation
  • HTML/CSS for emails
  • Excel and PowerPoint proficiency

Nice-to-have

  • CDP experience
  • onsite personalization tools
  • data pipeline understanding
  • BI tools experience
  • SQL knowledge
  • agency work experience

Key Requirements

  • 3-4 years of eCRM/marketing automation experience
  • Proficiency in at least one eCRM tool
  • Experience with end-to-end campaign execution
  • Analytical thinking and data handling skills
  • Familiarity with eCRM KPIs
  • Independent work ethic and adaptability
  • Client-facing experience
  • English at B2 level

Work Rights

Not specified

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