Managing Director, Customer Journey Analytics & Personalization

Wundermanthompson

Costa Mesa, United States
On-site
Customer journey mapping management
Advanced analytics and insights
Personalization strategy and execution
Wunderman Thompson is seeking a Managing Director for Customer Journey Analytics & Personalization to enhance customer engagement through data-driven strategies. The role involves optimizing customer experiences by managing and analyzing customer journeys and personalizing touchpoints across multiple channels

Job Summary

  • This role is responsible for leveraging deep analytical insights into customer behavior across defined core audiences and their journeys to strategically manage, analyze, and optimize orchestration and personalization.
  • Key responsibilities include customer journey mapping management, advanced analytics and insights, personalization strategy and execution, technology and data governance, cross-functional collaboration, and business transformation.
  • Essential skills include analytical prowess, data management, marketing technology expertise (Adobe stack, Salesforce CRM), strategic thinking, customer empathy, communication, project management, and an experimentation mindset.

Matching Summary

Match Score: 85

Wunderman Thompson is seeking a Managing Director for Customer Journey Analytics & Personalization to enhance customer engagement through data-driven strategies. The role involves optimizing customer experiences by managing and analyzing customer journeys and personalizing touchpoints across multiple channels.

Skills & Requirements

Must-have

  • Customer journey mapping management
  • Advanced analytics and insights
  • Personalization strategy and execution
  • MarTech stack expertise
  • Cross-functional collaboration
  • Data-driven customer-centric strategies

Nice-to-have

  • Championing a customer-centric mindset
  • Proactively evolve customer journey strategies
  • Human first approach

Key Requirements

  • Expert-level data analysis skills
  • Proficiency with analytics tools (Google Analytics, Adobe Suite, SFMC)
  • Deep understanding of Adobe stack (AEM + AEP) and CRM (Salesforce)
  • Ability to translate complex data into actionable strategies
  • Excellent written and verbal communication skills
  • Ability to manage multiple projects and prioritize tasks

Work Rights

Not specified

Tailored Resume

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