This position is responsible for leading the marketing strategy for Immunology with focus on Invest To Grow (ITG) & Maximize Launch (ML) assets, driving launch excellence of planned new launches, assessment and positioning of future pipeline assets, building future focused capabilities for the function including patient and customer experience programs that drive growth, enhance brand presence and improve patient outcomes
Job Summary
This position is responsible for leading the marketing strategy for Immunology with focus on Invest To Grow (ITG) & Maximize Launch (ML) assets, driving launch excellence of planned new launches, assessment and positioning of future pipeline assets, building future focused capabilities for the function including patient and customer experience programs that drive growth, enhance brand presence and improve patient outcomes.
Lead efforts for successful launch of Tremfya in PsO & IBD. Collaborate with sales, medical affairs, market access, regulatory and regional stakeholders on launch readiness, messaging and market shaping activities.
Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration and innovation.
Matching Summary
This position is responsible for leading the marketing strategy for Immunology with focus on Invest To Grow (ITG) & Maximize Launch (ML) assets, driving launch excellence of planned new launches, assessment and positioning of future pipeline assets, building future focused capabilities for the function including patient and customer experience programs that drive growth, enhance brand presence and improve patient outcomes.
Skills & Requirements
Must-have
Marketing strategy for Immunology
Launch excellence for new launches
Patient and customer experience programs
Brand strategy and positioning
Manage marketing budget effectively
Stakeholder engagement and relationships
Nice-to-have
Healthcare consulting experience
Patient experience strategy
Access strategy experience
Proactive, positive & innovative mind
Good inter-personal relationship
Key Requirements
8-10+ Years of Related Experience
10+ years of pharmaceutical/biotech marketing experience
1-2+ years of people management experience
MBA from a premium institute or Bachelors in Life Sciences/Business