The primary purpose of this role is to develop, implement, and direct marketing and public relations programs to increase census and provide community information about the facility
Job Summary
The primary purpose of this role is to develop, implement, and direct marketing and public relations programs to increase census and provide community information about the facility.
The position includes supervisory responsibilities such as hiring, training, budgeting, performance appraisal, and employee discipline.
The role requires maintaining confidentiality of resident information and acting as a liaison with families, residents, community leaders, and media.
Matching Summary
The primary purpose of this role is to develop, implement, and direct marketing and public relations programs to increase census and provide community information about the facility.
Skills & Requirements
Must-have
marketing and public relations program management
policy and procedure development
customer satisfaction survey oversight
internal communications training
community and media liaison
budget preparation and resource allocation
supervisory responsibilities
Nice-to-have
creative support for resident programs
participation in community service groups
emergency public relations management
regional training and development meetings
calm and positive facility environment
Key Requirements
Bachelor’s Degree or equivalent experience
Ten years marketing/public relations healthcare experience