Define the strategic direction for all campaigns, applying understanding of cultural trends, consumer habits, and category dynamics to formulate concrete recommendations
Job Summary
Define the strategic direction for all campaigns, applying understanding of cultural trends, consumer habits, and category dynamics to formulate concrete recommendations.
Act as the primary strategic point of contact for clients, building strong partnerships with creative agencies and partners, and overseeing planning standards according to best practices.
Dentsu France offers revolutionary working time agreements allowing for compensated teleworking and great work flexibility, along with numerous parental benefits and a rich internal life.
Matching Summary
Define the strategic direction for all campaigns, applying understanding of cultural trends, consumer habits, and category dynamics to formulate concrete recommendations.
Skills & Requirements
Must-have
strategic media planning
cultural trends analysis
consumer behavior insights
multi-market media planning
data-driven innovation
Nice-to-have
luxury, fashion & beauty sectors
integrated strategy across platforms
strong communication skills
analytical and curious mindset
Key Requirements
Minimum 7 years experience in media agency
Bac+4/Bac+5 in Marketing/Communication/Advertising