Overview About Us Our team is an Ecommerce Enabler who helps brands succeed across online marketplaces and social commerce channels. We’re looking for a Digital & Social Manager to operate as a multi-profile, multi-brand storyteller and content curator, blending editorial taste with business sense. You will shape how both our internal profiles, as well as our client brands, show up across Meta, TikTok, and Xiao Hong Shu. This involves crafting narratives, visuals, and content ecosystems that build attention, community, and commercial impact. You will also help build the team as an impact generator, incubating a new generation of local and overseas online brands, with emerging KOLs in Singapore & Malaysia. This role is not just about content creation. It is about curating perception, building brand worlds, and driving performance through storytelling & community building. Key Responsibilities Act as brand storyteller and content curator across internal and client brand channels Build content calendars with both editorial intention and business performance goals Conceptualize and produce content across lifestyle, fashion, food, pets, wellness, and other evolving categories, etc. Create mobile-first content that drives growth (reach, followers, engagement) and conversion (traffic, sales, marketplace performance) Adapt storytelling formats per platform: Meta: brand narrative, trust-building, community depth TikTok: discovery-led, trend-responsive storytelling Xiao Hong Shu: search-driven, aesthetic, review-style content with high purchase intent Build systems using agents and generative AI tools for end-end pipeline engine that can support effective ideation and creation at scale Develop the engagement strategy, and actively building rapport with audiences (comments, DMs, community interactions) across multiple accounts Collaborate with creators / KOLs to expand brand reach and credibility, and assist the brands with Live social commerce. Monitor performance metrics and