Director, Consumer Ibd Marketing

Takeda

Cambridge, MA, USA
Base: $177,000.00 - $278,080.00; bonus/equity: sho...
Hybrid
10+ years marketing experience
Pharma marketing background
Tv/ctv advertising expertise
The role leads the consumer marketing strategy and tactical execution to ensure impactful patient engagement across all channels

Job Summary

  • The role leads the consumer marketing strategy and tactical execution to ensure impactful patient engagement across all channels.
  • Candidates must have extensive experience in media planning, including broadcast and digital marketing, with a focus on TV/CTV advertising.
  • Takeda offers competitive compensation ranging from $177,000 to $278,080 along with comprehensive benefits including 401(k) matching and paid time off.

Matching Summary

The role leads the consumer marketing strategy and tactical execution to ensure impactful patient engagement across all channels.

Salary

Base: $177,000.00 - $278,080.00; Bonus/Equity: Short-term and/or long-term incentives eligible; Benefits: Medical, dental, vision, 401(k), PTO, sick time

Skills & Requirements

Must-have

  • 10+ years marketing experience
  • Pharma marketing background
  • TV/CTV advertising expertise
  • Patient journey design
  • OPEX budget management
  • Agency relationship management
  • People management leadership

Nice-to-have

  • AI tool adoption mindset
  • IBD therapeutic area knowledge
  • MBA degree preferred
  • Data-driven decision making
  • Omni-channel ecosystem creation

Key Requirements

  • Bachelor's degree required
  • 10+ years of marketing experience
  • Pharma marketing experience required
  • People management experience required
  • Experience with data analytics and insights

Work Rights

Not specified

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