Customer Strategy & Segmentation Manager, Customer Strategy & Lifetime Value (quản Lý Chiến Lược & Phân Khúc Khách Hàng)
Prudential
Thành phố Hồ Chí Minh, Vietnam
Customer strategy development
Segmentation frameworks
Customer data analysis
The Customer Strategy & Segmentation Manager is responsible for developing, implementing, and optimizing customer strategies and segmentation frameworks that drive customer-centric decision-making, improve engagement, and maximize customer value
Job Summary
The Customer Strategy & Segmentation Manager is responsible for developing, implementing, and optimizing customer strategies and segmentation frameworks that drive customer-centric decision-making, improve engagement, and maximize customer value.
Prudential’s purpose is to be partners for every life and protectors for every future, creating a culture in which diversity is celebrated and inclusion assured.
The role supports the Customer Strategy & Segmentation Lead in shaping customer direction, enabling personalization, and ensuring the business deeply understands customer needs, behaviors, and opportunities.
Matching Summary
The Customer Strategy & Segmentation Manager is responsible for developing, implementing, and optimizing customer strategies and segmentation frameworks that drive customer-centric decision-making, improve engagement, and maximize customer value.
Skills & Requirements
Must-have
customer strategy development
segmentation frameworks
customer data analysis
cross-functional collaboration
performance measurement dashboards
Nice-to-have
customer-centric decision-making
personalized customer experiences
emerging customer trends
career ambition support
Key Requirements
5–8 years in customer strategy, segmentation, analytics, CRM
Bachelor’s degree in Business, Marketing, Analytics, Economics