Digital/media Strategist

KXAN

Not specified (assumed to be hybrid based on industry norms)
Digital media strategy
Paid media execution
Campaign performance analysis
KXAN is seeking a Digital/Media Strategist to support their Advertising team by developing and executing digital marketing strategies that align with client goals while analyzing campaign performance. The role emphasizes collaboration with Account Executives and requires strong analytical skills and a solid understanding of the digital media landscape

Job Summary

  • You will play a key role on KXAN’s Advertising team—supporting tactical execution and implementation, contributing to client strategy, and helping analyze performance across a high-volume portfolio of advertisers.
  • You’ll help bring full-funnel plans to life using tools like: Website Creation, SEO, SEM, Programmatic, OTT/CTV, Display, Pre-Roll, and Paid Social—often layered with the reach and storytelling power of TV and commercial production.
  • You’ll be joining a team that’s combining modern digital performance marketing with the reach, credibility, and creative horsepower of one of Austin’s most recognized media brands.

Matching Summary

Match Score: 85

KXAN is seeking a Digital/Media Strategist to support their Advertising team by developing and executing digital marketing strategies that align with client goals while analyzing campaign performance. The role emphasizes collaboration with Account Executives and requires strong analytical skills and a solid understanding of the digital media landscape.

Skills & Requirements

Must-have

  • Digital media strategy
  • Paid media execution
  • Campaign performance analysis
  • Cross-team collaboration
  • Digital ecosystem knowledge

Nice-to-have

  • Building process and sharpening strategy
  • Helping advertisers grow
  • Integrated campaign experience

Key Requirements

  • 2–4 years of experience
  • Working knowledge of digital ecosystem
  • Strong analytical and reporting skillset
  • Proficient with Google Ads, Meta Business Manager, Google Analytics

Work Rights

Not specified

Tailored Resume

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