This role focuses on assessing the effectiveness of media campaigns across traditional and digital platforms to drive business outcomes
Job Summary
This role focuses on assessing the effectiveness of media campaigns across traditional and digital platforms to drive business outcomes.
The successful candidate will integrate diverse data sources including media, sales, and consumer data to provide a holistic view of marketing investments.
Haleon is a purpose-driven world-class consumer company offering an agile working culture and a commitment to diversity and inclusion.
Matching Summary
This role focuses on assessing the effectiveness of media campaigns across traditional and digital platforms to drive business outcomes.
Skills & Requirements
Must-have
10+ years marketing analytics experience
Media Mix Modeling (MMM) expertise
Multi-touch Attribution (MTA) skills
SQL and advanced data integration tools
Tableau or Power BI proficiency
FMCG industry background required
Nice-to-have
E-commerce or D2C model experience
Advanced degree in Data Analytics
Experience with Programmatic advertising
Knowledge of econometrics techniques
Familiarity with Nielsen or Kantar tools
Key Requirements
Bachelor's degree in Business Analytics or Data Science
10+ years hands-on experience in marketing analytics