Customer Activation Executive Off Trade (temporary)

Diageo

Lisbon, Portugal
On-site
Off-trade channel activation strategy
Point of sale visibility
Consumer activations and tasting experiences
Co-define, build, and manage the Off-Trade channel activation strategy in line with business and brand priorities

Job Summary

  • Co-define, build, and manage the Off-Trade channel activation strategy in line with business and brand priorities.
  • Monitor the commercial performance of the Off-Trade channel and its P&L to guide business priorities.
  • Diageo offers a highly competitive Rewards and Benefits package and fosters an inclusive culture where everyone feels valued and belongs.

Matching Summary

Co-define, build, and manage the Off-Trade channel activation strategy in line with business and brand priorities.

Skills & Requirements

Must-have

  • Off-Trade channel activation strategy
  • Point of sale visibility
  • Consumer activations and tasting experiences
  • Cross-functional collaboration
  • Performance management and ROI optimization

Nice-to-have

  • Data integration from multiple platforms
  • Agility and autonomy in a matrix environment
  • Inclusive and diverse culture

Key Requirements

  • Minimum 3 years of experience in trade marketing, activation, or client marketing
  • Proficiency in Portuguese and English
  • Experience in data integration from platforms like Circana, Emnos/Symphony AI

Work Rights

Not specified

Tailored Resume

Cover Letter