Own the digital growth business for Cytiva China, building an end-to-end Digital Growth Ecosystem to drive eCommerce revenue growth, member loyalty, and customer lifetime value
Job Summary
Own the digital growth business for Cytiva China, building an end-to-end Digital Growth Ecosystem to drive eCommerce revenue growth, member loyalty, and customer lifetime value.
Build the marketing data stack including CDP, CRM, MAP, Analytics, and Tag Management, standardizing master data and deploying multi-touch attribution to power automated operations.
Lead conversation rate optimization across customer behavior actions, capture high-intent signals, and run scoring, nurture, and MQL→SQL programs to scale activation levers.
Matching Summary
Own the digital growth business for Cytiva China, building an end-to-end Digital Growth Ecosystem to drive eCommerce revenue growth, member loyalty, and customer lifetime value.
Skills & Requirements
Must-have
China eCommerce & private domain fluency
Digital growth strategy
Full-funnel conversion rate optimization
Marketing data stack management
Automated operations and media
Customer lifetime value growth
Nice-to-have
Resilient under pressure
Strong learning agility
Passionate and self-motivated
Key Requirements
Minimum 8 years in growth marketing/e-commerce operations