Campaign Director, Cio Persona

Workday

Pleasanton, CA, USA
Base: $170,600 - $255,800 usd (pleasanton); base: ...
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10+ years global b2b marketing experience
8-10+ years marketing to cios
Complex matrix organization leadership
** Workday seeks a Campaign Director for the CIO Persona role, responsible for driving global marketing strategies targeting enterprise IT buyers. This senior-level position requires expertise in integrated campaigns and the ability to translate complex technology narratives into compelling market stories. **

Job Summary

  • This role defines and drives Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for the CIO persona.
  • The Campaign Director acts as a strategic hub across Product Marketing, Brand, Creative, Digital, and Regional teams to ensure a unified multichannel story.
  • Workday offers a flexible work approach requiring at least half of the time each quarter in the office or field with customers and partners.

Matching Summary

Match Score: 75

** Workday seeks a Campaign Director for the CIO Persona role, responsible for driving global marketing strategies targeting enterprise IT buyers. This senior-level position requires expertise in integrated campaigns and the ability to translate complex technology narratives into compelling market stories. **

Salary

Base: $170,600 - $255,800 USD (Pleasanton); Base: $144,000 - $255,800 USD (Other US locations); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants

Skills & Requirements

Must-have

  • 10+ years global B2B marketing experience
  • 8-10+ years marketing to CIOs
  • Complex matrix organization leadership
  • Full-funnel campaign orchestration
  • AI and enterprise technology trends

Nice-to-have

  • Executive presence and influence skills
  • Sun-drenched optimism and curiosity
  • Cross-functional player-coach approach
  • Experience with Salesforce and Marketo
  • Strategic optimization mindset

Key Requirements

  • 10+ years leading global B2B marketing campaigns
  • 5+ years in complex matrixed organizations
  • 8-10+ years targeting CIOs or technical buyers

Work Rights

Not specified

Tailored Resume

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