ABC Fitness is seeking a Demand Generation Manager to lead integrated marketing programs that enhance pipeline growth and customer retention for their gym clients and franchises. The role emphasizes collaboration across various teams and requires extensive experience in B2B SaaS marketing, specifically in demand generation
Job Summary
The role focuses on designing integrated demand generation programs to fuel pipeline growth and accelerate deal velocity for large gym customers and fitness franchises.
Candidates must possess bilingual Portuguese/English skills and over a decade of experience in B2B SaaS marketing with a proven track record in scaling demand generation.
The company offers a comprehensive benefits package including health insurance, meal assistance, home office support, and a unique quarterly 'Disconnection Day' for the entire team.
Matching Summary
Match Score: 85
ABC Fitness is seeking a Demand Generation Manager to lead integrated marketing programs that enhance pipeline growth and customer retention for their gym clients and franchises. The role emphasizes collaboration across various teams and requires extensive experience in B2B SaaS marketing, specifically in demand generation.
Skills & Requirements
Must-have
10+ years B2B SaaS marketing experience
Bilingual Portuguese/English proficiency
ABM strategy execution for Big Box Gyms
Multi-channel campaign management
Marketing automation tools expertise
Nice-to-have
Experience with SiriusDecisions Demand Waterfall
Strong analytical skills for ROI analysis
Cross-functional collaboration with Sales teams
A/B testing and attribution modeling
Customer lifecycle program development
Key Requirements
10+ years B2B SaaS marketing experience
Fluency in Portuguese and English
Proven success in ABM and multi-channel strategies