Transactional Sales Account Executive

WFXR/WWCW

Roanoke, VA, United States
On-site
Manage and grow book of business
Develop multi-platform campaigns
Analyze ratings and trends
WFXR/WWCW is seeking a Transactional Sales Account Executive to manage and grow relationships with national ad agencies and regional clients. The role requires strong negotiation skills and a solid understanding of the advertising landscape, with a focus on delivering multi-platform campaigns

Job Summary

  • Manage and grow a book of business built around national agency relationships, while identifying new opportunities across Nexstar’s vast footprint.
  • Prepare and deliver compelling sales presentations that highlight how TV and digital advertising drive real ROI.
  • As part of Nexstar Media Group, the nation’s largest local broadcaster, WFXR/WWCW offers the resources of a national network with the heart of a local station.

Matching Summary

Match Score: 75

WFXR/WWCW is seeking a Transactional Sales Account Executive to manage and grow relationships with national ad agencies and regional clients. The role requires strong negotiation skills and a solid understanding of the advertising landscape, with a focus on delivering multi-platform campaigns.

Skills & Requirements

Must-have

  • manage and grow book of business
  • develop multi-platform campaigns
  • analyze ratings and trends
  • negotiate with national ad agencies
  • Microsoft Office Suite proficiency

Nice-to-have

  • creativity and initiative
  • supportive team environment
  • career growth opportunities

Key Requirements

  • Bachelor's degree or equivalent experience
  • At least one year of sales experience
  • Proven success meeting sales goals
  • Proficiency with Nielsen and Comscore
  • Valid driver's license and clean driving record

Work Rights

Not specified

Tailored Resume

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