Consumer Marketing Manager H/f

Condé Nast

Paris, France
Digital marketing tools
Crm strategy
Acquisition roadmap
Develop and retain the customer base and B2C revenues for Condé Nast France brands through a primarily digital, multi-channel acquisition and CRM strategy

Job Summary

  • Develop and retain the customer base and B2C revenues for Condé Nast France brands through a primarily digital, multi-channel acquisition and CRM strategy.
  • Define the acquisition strategy and roadmap to recruit new subscribers, event participants, and customers via online channels, managing and allocating the global acquisition budget.
  • Analyze campaign performance, optimize ROI per channel, conduct A/B tests, and propose new acquisition channels to adapt to evolving customer consumption habits.

Matching Summary

Develop and retain the customer base and B2C revenues for Condé Nast France brands through a primarily digital, multi-channel acquisition and CRM strategy.

Skills & Requirements

Must-have

  • Digital marketing tools
  • CRM strategy
  • Acquisition roadmap
  • Performance analysis
  • Multi-channel strategy
  • Email marketing platform

Nice-to-have

  • Data-driven approach
  • Team player
  • Proactive and dynamic
  • Continuous improvement mindset
  • Media and magazine sector knowledge

Key Requirements

  • At least 5 years of digital marketing experience
  • Native French speaker preferred
  • Fluent English

Work Rights

Not specified

Tailored Resume

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