The Senior Manager leads the digital marketing strategy for Lonza's Specialized Modalities business platform, translating complex scientific value propositions into high-impact experiences
Job Summary
The Senior Manager leads the digital marketing strategy for Lonza's Specialized Modalities business platform, translating complex scientific value propositions into high-impact experiences.
This role requires managing end-to-end campaign execution across paid, owned, and earned channels while leveraging AI-enabled tools to optimize performance.
Lonza offers a global environment where talented people work together to devise ideas that help businesses improve lives in the life sciences sector.
Matching Summary
The Senior Manager leads the digital marketing strategy for Lonza's Specialized Modalities business platform, translating complex scientific value propositions into high-impact experiences.
Skills & Requirements
Must-have
5+ years digital marketing experience
SEO AEO SEM proficiency
Marketo or equivalent MAPs
Salesforce or equivalent CRM
Google Analytics 4 expertise
B2B complex technical environments
Nice-to-have
Life sciences biopharma background
Sitecore Drupal WordPress CMS
CAN-SPAM CCPA GDPR compliance
Agency management experience
Long sales cycle product knowledge
Key Requirements
Bachelor's degree in marketing or related field
5+ years of digital marketing experience
Experience with B2B or complex technical environments