Base: $67,095—$90,500 usd; bonus/equity: not speci...
Remote
Saas sales/marketing experience
Product positioning and messaging
Go-to-market strategy execution
Lightspeed DMS is seeking a Product Marketing Manager to develop and execute go-to-market strategies for their dealership management software solutions. The ideal candidate should have experience in B2B SaaS marketing, a strong understanding of customer needs, and exceptional communication skills
Job Summary
Develop and execute comprehensive go-to-market strategies for new product features, integrations, and services, including defining target audiences, crafting compelling narratives, and outlining launch timelines.
Create engaging sales enablement materials, including presentations, one-pagers, feature spotlights, highlight videos, battle cards, FAQs, and compelling case studies that showcase the value of our solutions.
Conduct thorough market research and customer insights analysis to understand industry trends, emerging technologies, customer needs, pain points, and competitor positioning.
Matching Summary
Match Score: 85
Lightspeed DMS is seeking a Product Marketing Manager to develop and execute go-to-market strategies for their dealership management software solutions. The ideal candidate should have experience in B2B SaaS marketing, a strong understanding of customer needs, and exceptional communication skills.
Salary
Base: $67,095—$90,500 USD; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
SaaS sales/marketing experience
Product positioning and messaging
Go-to-market strategy execution
Content creation for sales enablement
Market research and customer insights
Nice-to-have
Deep understanding of software landscape
Passion for understanding customer needs
Data-driven optimization of campaigns
Agile marketing methodologies
Key Requirements
5+ years in Product Marketing, sales or training
Proven ability to develop compelling messaging
Hands-on experience with CRM and marketing automation
Exceptional storytelling and communication skills
Demonstrated experience conducting market research