Contribute actively to the definition of B2B digital strategies (Display, Branding, Performance, SOME, VOL...), analyzing business challenges and client briefs to build structured and ambitious recommendations
Job Summary
Contribute actively to the definition of B2B digital strategies (Display, Branding, Performance, SOME, VOL...), analyzing business challenges and client briefs to build structured and ambitious recommendations.
Pilot digital campaigns from end-to-end: activation of devices, performance monitoring, results analysis, and production of reports to ensure achievement of set objectives, in a data-driven approach focused on optimization and business impact.
Dentsu France offers innovative working conditions including compensated remote work, generous benefits such as meal vouchers and public transport reimbursement at 60%, and a strong commitment to CSR and D&I.
Matching Summary
Contribute actively to the definition of B2B digital strategies (Display, Branding, Performance, SOME, VOL...), analyzing business challenges and client briefs to build structured and ambitious recommendations.
Skills & Requirements
Must-have
Digital B2B strategy definition
Media activation and orchestration
Digital campaign management
Data-driven optimization
Market and innovation watch
Nice-to-have
Agile and collaborative mindset
Open-minded and curious
Strong listening and communication skills
Commitment to social and environmental harmony
Key Requirements
Minimum 4 years experience in a similar role in a media agency
Higher education (Bac+4/Bac+5) in Communication/Marketing/Advertising
Proficiency in digital levers (branding and performance)