Integrated Content & Media Manager - Nutritional Products
AbbVie
Mexico City, Mexico
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Integrated omnichannel content strategy
Consumer-friendly storytelling in regulated environment
Content operations governance
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AbbVie is seeking an Integrated Content & Media Manager for its Nutritional Division in Mexico City. This role focuses on developing and managing consumer content strategies and media operations to enhance engagement and conversion rates within a regulated healthcare context.
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Job Summary
Lead the end-to-end consumer content strategy and operations while orchestrating earned and paid media to deliver an integrated, omnichannel experience.
Translate scientific/technical brand propositions into consumer-friendly storytelling within regulatory guardrails, maintaining brand standards and tone of voice.
Partner with marketing, CRM, paid/earned media, and analytics to respond to performance signals and optimize for engagement, acquisition, conversion, and retention.
Matching Summary
Match Score: 75
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AbbVie is seeking an Integrated Content & Media Manager for its Nutritional Division in Mexico City. This role focuses on developing and managing consumer content strategies and media operations to enhance engagement and conversion rates within a regulated healthcare context.
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Skills & Requirements
Must-have
Integrated omnichannel content strategy
Consumer-friendly storytelling in regulated environment
Content operations governance
Paid media campaign planning and optimization
Data integration for campaign evaluation
Cross-functional alignment and leadership
Nice-to-have
Digital capability building
Platform and technology innovation
Data quality and compliance assurance
Key Requirements
5-8 years in content strategy/operations and digital media
Experience building editorial calendars and running multi-channel content programs within regulatory requirements
Hands-on paid media experience (social, search, video/programmatic)
Strong analytics and financial acumen
Experience managing agencies and creators
Bilingual (Spanish/English) and multi-market LATAM exposure