Formulate product strategy and proposition to penetrate different customer segment via retail and digital distribution platform for bank and broker channels
Job Summary
Formulate product strategy and proposition to penetrate different customer segment via retail and digital distribution platform for bank and broker channels.
Initiative and execute product and segmentation strategies to penetrate different segments to uplift productivity.
Work collaboratively with PD sales team to drive channel specific product proposition and develop different sales enabler including product offer, sales tools and segment stories that is applicable to different partners / different segments.
Matching Summary
Formulate product strategy and proposition to penetrate different customer segment via retail and digital distribution platform for bank and broker channels.
Skills & Requirements
Must-have
formulate product strategy
penetrate customer segments
drive channel expansion
increase insurance penetration
align product proposition with country plans
develop sales enablers
Nice-to-have
creative mind set
customer-oriented service
inspire meaningful connections
purpose-led brand positioning
positive healthy impact
Key Requirements
University / College graduate
minimum 10 years relevant experience
High proficiency in written English and Chinese
Good communication, presentation and influence skills
Insurance product knowledge
Good timeline management skill
Bancassurance experience is an added advantage
obtain relevant license if job involves regulated activities