Vp, Product Marketing And Gtm

bswift

Remote
Base: $xx.00-$xx.00; bonus/equity: not specified; ...
Remote
Go-to-market strategy
Product positioning and messaging
Launch strategy and readiness
The Product Marketing & GTM Leader owns the enterprise go-to-market strategy for bswift’s products and solutions, defining where and how the company competes

Job Summary

  • The Product Marketing & GTM Leader owns the enterprise go-to-market strategy for bswift’s products and solutions, defining where and how the company competes.
  • This role translates product capabilities into clear market positioning, prioritized GTM motions, and launch strategies, ensuring sales and marketing teams are equipped with repeatable, market-led plays.
  • bswift offers a fun, flexible, and creative environment with ample opportunity for professional and personal growth, along with comprehensive health benefits and competitive compensation.

Matching Summary

The Product Marketing & GTM Leader owns the enterprise go-to-market strategy for bswift’s products and solutions, defining where and how the company competes.

Salary

Base: $XX.00-$XX.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Go-to-market strategy
  • Product positioning and messaging
  • Launch strategy and readiness
  • Cross-functional leadership

Nice-to-have

  • Develop high-performing teams
  • Manage budgets and prioritize investments
  • Deep understanding of B2B SaaS

Key Requirements

  • 10+ years in product marketing, marketing leadership, or product management
  • Demonstrated experience setting GTM strategy
  • Strong strategic thinking skills
  • Data-driven mindset with KPI experience
  • Exceptional communication, storytelling, and presentation skills
  • Bachelor’s degree (BA/BS)

Work Rights

Not specified

Tailored Resume

Cover Letter