Manager - Programming Strategy & Insights (qualitative), Star Bharat

Star Bharat

Mumbai, India
On-site
Qualitative consumer research
Sentiment analysis
Show track level insights
The incumbent will be responsible for capturing the voice and sentiments of the consumer on both long story and show track levels

Job Summary

  • The incumbent will be responsible for capturing the voice and sentiments of the consumer on both long story and show track levels.
  • This team serves as a custodian for primary and secondary consumer research projects covering diverse research needs.
  • The role involves mapping societal trends and measuring channel and show health alongside marketing and communication research.

Matching Summary

The incumbent will be responsible for capturing the voice and sentiments of the consumer on both long story and show track levels.

Skills & Requirements

Must-have

  • qualitative consumer research
  • sentiment analysis
  • show track level insights

Nice-to-have

  • societal trend mapping
  • channel health measurement
  • marketing communication research

Key Requirements

  • Experience in qualitative research methodologies
  • Background in consumer understanding
  • Knowledge of media industry metrics

Work Rights

Not specified

Tailored Resume

Cover Letter