Svp, Mobile App Marketing

Dentsu

New York, United States
Base: 163k- 263k; bonus/equity: not specified; ben...
Hybrid
Mobile app marketing expertise
Platform relationships (google, apple, meta, mmps)
Audience and privacy-first data-driven environment
This critical leadership role is responsible for driving performance and growth for one of the agency’s most dynamic and high-profile clients, requiring a strategic, agile thinker who can shift seamlessly from tactical media execution to executive-level thought leadership

Job Summary

  • This critical leadership role is responsible for driving performance and growth for one of the agency’s most dynamic and high-profile clients, requiring a strategic, agile thinker who can shift seamlessly from tactical media execution to executive-level thought leadership.
  • Responsibilities include serving as the visionary leader for mobile app marketing, developing tailored plans, simplifying complex technical topics, and inspiring multi-disciplinary teams around a shared vision.
  • Benefits include medical, vision, and dental insurance, life insurance, disability insurance, 401k, flexible paid time off, paid holidays, sick leave, and parental leave.

Matching Summary

This critical leadership role is responsible for driving performance and growth for one of the agency’s most dynamic and high-profile clients, requiring a strategic, agile thinker who can shift seamlessly from tactical media execution to executive-level thought leadership.

Salary

Base: 163K- 263K; Bonus/Equity: Not specified; Benefits: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave

Skills & Requirements

Must-have

  • Mobile app marketing expertise
  • Platform relationships (Google, Apple, Meta, MMPs)
  • Audience and privacy-first data-driven environment
  • Mobile media strategy and execution
  • SKAN, ATT, Privacy Sandbox expertise
  • Lifecycle marketing and re-engagement strategies

Nice-to-have

  • Agile thinker
  • Executive-level thought leadership
  • Inspire and align multi-disciplinary teams
  • Innovate and drive growth

Key Requirements

  • 15+ years in paid media and digital marketing
  • 5+ years leading mobile app marketing strategy
  • Proven success managing large-scale global mobile campaigns
  • Deep relationships with key platform partners
  • Strong business acumen

Work Rights

Not specified

Tailored Resume

Cover Letter