Planning Manager Marketing

RxGlobal

Hybrid
Develop integrated marketing plans for wtm latin america
Define market size and growth opportunities across latam
Build relationships with regional associations and tourism boards
The Product Marketing Manager plays a pivotal role in driving growth and market penetration for World Travel Market (WTM) Latin America

Job Summary

  • The Product Marketing Manager plays a pivotal role in driving growth and market penetration for World Travel Market (WTM) Latin America.
  • This role involves defining the total addressable market across LATAM and delivering targeted strategies to expand audience reach and engagement.
  • The position offers direct management of two local marketing executives and collaboration with global colleagues in the UK and Philippines.

Matching Summary

The Product Marketing Manager plays a pivotal role in driving growth and market penetration for World Travel Market (WTM) Latin America.

Skills & Requirements

Must-have

  • Develop integrated marketing plans for WTM Latin America
  • Define market size and growth opportunities across LATAM
  • Build relationships with regional associations and tourism boards
  • Collaborate closely with Sales on account-based marketing strategies
  • Lead and develop two local marketing executives

Nice-to-have

  • Experience in travel, tourism, or events industry
  • Understanding of Latin American cultural nuances
  • Fluency in English highly desirable
  • Proven people management experience
  • Comfortable representing brand in external forums

Key Requirements

  • Strong understanding of marketing principles and audience engagement strategies
  • Experience working across Latin American markets
  • Ability to assess market potential and identify inclusive growth opportunities
  • Proven experience building relationships with external partners and stakeholders
  • Experience aligning marketing strategies with sales objectives including ABM
  • Analytical mindset with ability to translate data into actionable insights
  • Experience working in cross-functional international teams
  • Proficiency in marketing tools and reporting platforms
  • Proven people management experience leading direct reports

Work Rights

Not specified

Tailored Resume

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