Phi - Lead- Customer Acquisition

Prudential Corporation Asia Ltd

Mumbai, India
8-10 years performance marketing experience
5+ years leading customer acquisition strategies
Facebook ads manager and google ads execution
The role involves developing and implementing strategies to optimize the end-to-end enterprise customer acquisition funnel for health insurance

Job Summary

  • The role involves developing and implementing strategies to optimize the end-to-end enterprise customer acquisition funnel for health insurance.
  • Candidates will manage paid acquisition campaigns across social, SEM, and display channels to drive revenue and increase ROI.
  • This is a Zero to One team undertaking a greenfield health insurance deployment in India committed to building empathetic customer journeys.

Matching Summary

The role involves developing and implementing strategies to optimize the end-to-end enterprise customer acquisition funnel for health insurance.

Skills & Requirements

Must-have

  • 8-10 years performance marketing experience
  • 5+ years leading customer acquisition strategies
  • Facebook Ads Manager and Google Ads execution
  • Data modeling and quantitative analysis skills
  • ROI optimization for health insurance campaigns

Nice-to-have

  • Passion for consumer behavior and culture
  • High resilience in ambiguous environments
  • Strong project management capabilities
  • Collaborative co-creation mindset
  • Hands-on attention to detail

Key Requirements

  • Master's Degree in Marketing or relevant field (Preferred)
  • 8-10 years of experience in performance marketing
  • Proven track record in insurance or ecommerce category

Work Rights

Not specified

Tailored Resume

Cover Letter