Senior Manager, Shopper Marketing, Nef

Coca-Cola HBC AG

Egypt
Not specified
Shopper strategy development
Channel strategy development
Shopper marketing program execution
Coca-Cola HBC AG is seeking a Senior Manager for Shopper Marketing in Egypt, responsible for leading shopper strategies, channel dynamics, and retail activation. The role requires a strong understanding of shopper behavior and collaboration across various teams to drive growth and effectiveness in retail environments

Job Summary

  • The Senior Manager – Shopper is the Franchise’s lead expert on Shopper strategy, channel dynamics, and retail activation.
  • This role ensures that brand equity and marketing plans translate into strong conversion and performance across retail environments.
  • Build shopper and retail capability across Franchise teams, commercial teams, and bottlers, fostering a culture of precision execution and test-and-learn.

Matching Summary

Match Score: 85

Coca-Cola HBC AG is seeking a Senior Manager for Shopper Marketing in Egypt, responsible for leading shopper strategies, channel dynamics, and retail activation. The role requires a strong understanding of shopper behavior and collaboration across various teams to drive growth and effectiveness in retail environments.

Skills & Requirements

Must-have

  • Shopper strategy development
  • Channel strategy development
  • Shopper marketing program execution
  • Cross-functional collaboration
  • Retail activation leadership

Nice-to-have

  • Growth mindset
  • Operational discipline
  • Agility in fast-paced environments
  • Curiosity about shopper behavior

Key Requirements

  • 7+ years in Shopper Marketing, Trade Marketing, Category Management, Commercial Strategy, or Retail Insights
  • Strong understanding of shopper behaviour and channel dynamics
  • Experience delivering shopper activations and channel playbooks
  • Multi-market or Franchise-level experience preferred

Work Rights

Not specified

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