Senior Audience Planner/data And Insights Specialist

WPP Media South Africa

Cape Town, South Africa
**
5+ years experience in data and analytics
Audience segmentation and targeting expertise
1st, 2nd, and 3rd party data integration
** WPP Media South Africa is seeking a Senior Audience Planner/Data and Insights Specialist to drive audience strategies and tech solutions for clients in a data-driven environment. The ideal candidate should have extensive experience in data analytics, audience planning, and a strong understanding of media consumption patterns. **

Job Summary

  • This role serves as the core support arm for the agency team by providing ongoing data and tech solutions tailored to client requirements.
  • The specialist will lead the development of audience strategies, building a cohesive 360-degree customer profile using diverse data sources.
  • Candidates must demonstrate deep expertise in the data ecosystem, including third-party providers, publishers, and WPP company partnerships.

Matching Summary

Match Score: 75

** WPP Media South Africa is seeking a Senior Audience Planner/Data and Insights Specialist to drive audience strategies and tech solutions for clients in a data-driven environment. The ideal candidate should have extensive experience in data analytics, audience planning, and a strong understanding of media consumption patterns. **

Skills & Requirements

Must-have

  • 5+ years experience in data and analytics
  • Audience segmentation and targeting expertise
  • 1st, 2nd, and 3rd party data integration
  • MarTech and AdTech platform mastery
  • Programmatic buying and optimization skills

Nice-to-have

  • Brand and campaign strategy background
  • Category experience in media markets
  • Agency and client relationship management
  • Thought leadership in industry initiatives
  • Change agent mindset with risk-taking capability

Key Requirements

  • Minimum 5 years experience in data and analytics
  • Experience working in cross-functional teams and geographies
  • Sound understanding of marketing technology stack
  • Ability to influence without authority within the organization

Work Rights

Not specified

Tailored Resume

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